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Vince's new Madison Avenue flagship opens today, and WWD reports that it'll be the brand's first location to be solely dedicated to its women's collection. Without a men's tee shirt or sweater in sight, Beth Cohn, Vince's senior vp for retail and e-commerce, says, "We wanted to represent the full breadth of the women's collection and for our customer to experience all the categories."
Those categories include denim, casual and work-appropriate tops and bottoms, outerwear, and leather. The shop's design, however, won't be exclusive to the location. WWD explains that characteristics like large windows, a tufted leather lounge, and oversize dressing rooms will be rolled out to Vince's other stores this fall.
· ince Unfurls Madison Avenue Flagship [WWD]
· Vince and Rebecca Taylor Will Both Open on Madison Next Week [Racked NY]
· Vince Is On Its Way to the Madison Avenue Retail Party