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Where Fashion Veteran Ferebee Taube Finds Cute Kids' Clothes

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.


Image via Smaller

Last month, we asked Eleanor Ylvisaker of chic shopping site Feyt to tell us where she shops for her kids. Today, we bring you her business partner Ferebee Taube. From 2007 through 2010, Taube worked as an independent brand consultant for clients like Vogue, Theory, Alexander Wang, and Chloe. She's also worked in PR, putting in time at Harrison & Shriftman and in Calvin Klein's press office. Now the mother to little boys, she checks out this quaint spot in Soho for cute children's clothes.

I adore Sweet William children's boutique on Kenmare Street (they also have a spot in Williamsburg, Brooklyn). They carry a well-edited collection of independent designers, and have adorable pieces for both little girls and boys. A bonus is that all of their products are made from organic materials. The shop on Kenmare is one block from my office, so I find myself often walking through the store's doors and selecting baby gifts, birthday gifts, and special outfits for my little boys. It is a special store, and I will be sad when my kids grow out of their clothes!
· Sweet William [Official Site]
· Fety [Official Site]
· All Shopping Confidential Posts [Racked NY]

Sweet William

85 Kenmare Street New York NY 10012