The brand has hired Soho House designer Isle Crawford to update the interior of the space, which was most recently occupied by old-fashioned Italian shoe maker Tanino Crisci. While she's working to make the store more feminine, Hindmarch will be editing the merchandise. She tells WWD that she wants to go back to basics, focusing on recognizable shapes and signatures like her big bow.
As for the current Hindmarch shop on E. 60th Street, last time we checked, its fate was undecided. Now, though, WWD reports that it's being closed, with the flagship as its replacement.
· Anya Hindmarch Signs a Lease for a Store on Madison Avenue [Racked NY]
· Anya Hindmarch's Global March [WWD, subscription req'd]
· Here's Where Anya Hindmarch's New Boutique Will Be [The Shophound]