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The line was approximately a hundred people long by the time the Proenza Schouler sample sale opened to the public this morning promptly at 10am. Groups of 20 were being admitted in about five minute intervals, so by the time we entered a quarter of an hour later, there wasn't much left on the racks. The promise of merchandise starting at $20 proved too much for some shoppers, and hoarding was rampant.
The sale is held in a large room with racks placed around the walls, and it's easy to navigate because there isn't much there. Several racks held last season's neon tee shirts, long sleeve henleys, and tie-dye dresses for $20. Purple tie-dye tank tops were $83 (originally $335) while thin knit sweaters in green and brown were $20. Pants ranged in price from $50 to $350. Sizing was all over the place. We found only one example of many styles, and plenty of garments aren't sized at all, meaning you'll definitely have to try them on.
In the center of the room are two plastic bins that contain a few camera bags for $330. We saw a few lucky people walking around with fish print totes for $100 but those were long gone by the time we got in.
A few things to note about this sale: They won't be restocking anything but t-shirts. You must check your bag before entering the sale and photos are not allowed. There is no changing area and only one large mirror is near the front of the room. Did we mention that all the security personnel at the sale are men? Dress accordingly.
The sale runs through Wednesday, August 29 until 6pm at 74 Mercer Street. For more details, consult the Dealfeed, and for guerrilla-style photos, check out this review.—Pam Krywy
· The Sailor Stripes Return to the Proenza Schouler Queue [Racked NY]
· Dealfeed: Proenza Schouler [Racked NY]
·In Pictures: Proenza Schouler Sample Sale 2012 [NY Keiko]