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With a current total of nearly twenty stores, Sass & Bide has already taken its home country of Australia by storm—so much so that the company's CEO flat out told News.com.au that the brand is "reaching the limit of our Australian growth potential." The next logical move? Another flagship in another country.
Designers Jane Clarke and Heidi Middleton explained they initially looked in London, where they'll be showing their spring 2013 collection in September. That store never panned out, however, so they redirected their attention to New York. Middleton explains: "We thought it would be a nice balance having the show presence in the UK and as a branding exercise have the first flagship opening in America." The store is slated to open sometime in January or February, and though a concrete address hasn't been revealed, the article adds that they've been checking out spots in Soho.
· Designers sass & bide take bite of Big Apple [News.com.au]
· Sass & Bide [Official Site]