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Sorry, Vegas: H&M Wants to Open Its Biggest Store in New York

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Inside 640 Fifth Avenue. Photo by Brian Harkin.
Inside 640 Fifth Avenue. Photo by Brian Harkin.

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Right now, the world's largest H&M is the one at The Forums Shops at Ceasars in Las Vegas, but that's about to change. H&M just signed a lease for a 57,000-square-fiit site at Fifth Avenue and 48th Street. It's a full 7,000 square feet bigger than the Vegas location, and it's set to open sometime next year.

Why does H&M need a monster store just three blocks from its current location at 640 Fifth Avenue? Well, there's the question of storage. This new space will carry all of the brand's collections, including lingerie, baby clothes, and housewares. The company also believes opening multiple stores near each other "increases foot traffic," as one spokesperson told Women's Wear Daily. Then there's the possibility that 640 Fifth won't be around much longer. Last month, we heard a rumor that H&M would be moving out once the rent goes up in 2014.
· H&M to Open Largest Store Globally in U.S. [WWD, subscription req'd]
· The H&M Flagship on Fifth Avenue Might Be Moving [Racked NY]

H&M

589 Fifth Avenue New York NY