Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Mott Street boutique Coclico has just undergone a revamp that included a drastic change to its selling scheme. Originally, ready-to-wear items from other brands were sold alongside the in-house shoe collection, but the shop has since decided to eliminate all other merchandise that category and focus more on their own line.
The new minimal look and strategy were both unveiled yesterday. Inside, white shelves make up most of the decor, the floor is made of dark refinished bamboo, and there's a wooden bench in the center of the store. Best of all, there are plenty of fall shoes. Click through the gallery above for a look at some of the highlights from the latest collection.
Update: Coclico will be keeping some of its outside shoe designers, but the boutique has dropped all ready-to-wear lines.
· Coclico Is About to Kick Ready-to-Wear Out of Its Store [Racked NY]
· The Racked Guide to Shoe Shopping in New York City [Racked NY]