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Nearly 50 Stores Opened on Madison Ave in the Past 18 Months

Image via <a href="http://theboutique411.com/celine-opens-on-madison/">The Boutique 411</a>
Image via The Boutique 411

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Within this past three weeks alone, four stores have announced plans to open a location on Madison Avenue: Kate Spade, Brian Atwood, Anya Hindmarch, and Schutz. And within the past month, everyone from Rebecca Taylor to Proenza Schouler to Vince opened up shop on what the neighborhood's business improvement district is referring to as "Main Street."

But the boom isn't that new. Last year, the Wall Street Journal counted 60 new store openings on Madison Avenue since 2010. Today, the Times picks up where they left off with the declaration that "conspicuous consumption has made a resounding return to Madison Avenue, at least on that mile of glistening shops stretching north of Barneys New York at East 60th Street." By their count, nearly 50 new stores have opened in the past 18 months alone.

The article can be broken up into two categories: the newcomers and the makeovers. Within the past year and a half, high-end brands like Céline, Bottega Veneta, and Proenza have all opened, alongside contemporary brands like Vince, Rag & Bone, Zadig & Voltaire, and Alice + Olivia.

To keep up with the competition, pre-existing luxury stores are stepping up their game. The Times adds that Oscar de la Renta, Lanvin, and Chanel are all expanding, and Etro and Gucci are undergoing makeovers.

For many, the move to Madison Avenue is a given. The article refers to the WWD interiew with Proenza designers Jack McCollough and Lazaro Hernandez, who explained that even though their brand is more downtown-associated than up, "the reality is, the clothes are expensive and the customer is here."

It doesn't take newcomers to the states long to figure that out, either. The Brazilian footwear brand Schutz doesn't have a store in the U.S. yet, but they're planning to open one during Fashion's Night Out at 655 Madison Avenue. And even though Sandro and Maje headed downtown first, both have plans to settle uptown soon.

On international designers, Faith Hope Consolo, the chairman of the retail group of Douglas Elliman, says, "They think I'm a bakery! Designers call from Europe and Asia, and they all ask me, 'Is there a building available on Madison Avenue?'" Speaking of bakeries, lest we forget that when Céline opened, it chose to nestle itself near that other French staple, Maison Ladurée.
· Downtown Comes Uptown [NYT]
· Madison Avenue's Back, Baby: Over 60 Openings Since 2010 [Racked NY]

Schutz

655 Madison Avenue, New York, NY 10021 (212) 257-4366 Visit Website

Proenza Schouler

822 Madison Avenue, New York, NY 10065 212-585-3200 Visit Website

Brian Atwood

655 Madison Avenue, New York, NY 10021 (212) 415-4739 Visit Website

Lanvin

815 Madison Avenue, New York, New York 10065 646-439-0380 Visit Website

Maison Ladurée

864 Madison Avenue, New York, NY 10021 646 558 3157 Visit Website