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In honor of Bergdorf Goodman's 111th birthday this year, today's issue of Women's Wear Daily includes several articles about the iconic department store. Among them is a lengthy tome that covers the store's celebration plans, which include special shops, remodels, and exclusive designer collections.
But first, a history. The last time Bergdorf celebrated a birthday it was for their 50th. The 75th anniversary passed without any hoopla, and they chose not to commemorate their 100th anniversary, as it occurred the same year as the September 11th attacks. However, the store's execs explain that this celebration has a special significance. The meaning, apparently, lies in the numbers: "Bergdorf's being one store in one city, providing one singular luxury experience."
Rather than just throwing one lavish party, the store will celebrate with several events and special store features. For example, new shoe salons for their contemporary floor as well as in the men's store, shop-in-shops for The Row and Valentino, a Christian Dior beauty shop, and an expanded Little BG children's area complete with a candy bar.
Bergdorf will also install a pop-up shop on its main floor with designer exclusives, "for a good sampling of what's being sprinkled throughout the store." To top that off, the luxury room on the main floor will get a bamboo and orchid installation designed by Belgian artist Daniel Ost. The fourth floor will get a "Modernist Lab" for the most "advanced" designer collections, and Linda Fargo adds that there's a special surprise slated for the store windows.
For those exclusives, over 100 designers created special merchandise for the store. Michael Kors updated his first collection ever featured at Bergdorf, and even though the buyers only asked Gucci to design one product, they made eight. Ginny Hershey-Lambert, executive vice president of merchandising, explains: "Products were made for every single division and floor in the women's and men's stores."
Other things to look forward to? The book Scatter My Ashes at Bergdorf Goodman, an accompanying documentary, and a very large (and of course, private) birthday party at the Plaza. The last time Bergdorf threw themselves a birthday party it was also there, back in 1951.
· Bergdorf Goodman at 111: Celebrating a Singular Anniversary [WWD]
· All Bergdorf Goodman Posts [Racked NY]