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Yesterday afternoon, Ted Baker opened a brand new flagship on Fifth Avenue at 48th Street. It's nearly impossible to miss, since today they've stationed 30 maids and butlers in front of the store. Once you're escorted through, you'll find three floors stocked with Ted Baker women's and men's merchandise, in a setting modeled after a 1920s London townhouse.
Each floor will represent a different portion of Ted's Grand House: There's a hall with an Art Deco staircase, a scullery complete with butler bells on the lower level, and a lady's boudoir on the third floor. Here, the cash wrap looks like a vanity. To connect with its New York customers who aren't used to such abodes, the store will also include exposed brick, which according to the press release, is meant to "mimic a Manhattan apartment." Click through the gallery above for the entire tour.
· Ted Baker Just Signed a Lease for a Spot on Fifth Avenue [Racked NY]