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Back in November, the Herald Square Macy's revealed its plans for a $400 million upgrade, a large chunk of which would include renovating its shoe department to become what they're calling "the largest shoe floor in the world." Today, WWD reports that a major portion of it has been unveiled.
Once all of the renovations are complete, the shoe department will hold a whopping 280,000 pairs of shoes, a 50% increase from what it previously held. Storage space is being converted into selling space, which means that Macy's will have a total of 63,000 square feet of selling space. That's a ton of space.
The selection on the new floor will be neatly arranged into categories, including big brands (Cole Haan and Michael Kors), better-priced brands (Nine West and Sperry), and fashion-forward brands (Dolce Vita, Vince Camuto, and Rachel Roy.) There will also be areas for designer shoes, like Stuart Weitzman, athletic shoes, and comfort brands.
They're also trying their hand at a luxury wing for shoes and accessories. Though Macy's reps wouldn't confirm which brands would be included yet, WWD points out that its biggest designer of the moment is Louis Vuitton, whose success is "encouraging the team to check out luxury brands."
Other new amenities include sales associates with iPods. The article adds that 250 iPods will be handed off to staffers for convenient things like non-cash transactions and easier communication with the stock room. (Associates will be able to send photos of the requested shoes and sizes, rather than galloping off every two minutes to grab a handful of pairs.)
Why the huge focus on shoes? Macy's certainly isn't the only one beefing up its footwear game. Barneys just debuted its new shoe floor, and Saks is in the midst of doing the same. Terry J. Lundgren, the department store’s chairman, president and ceo, explains: "The most direct route to a woman's heart is often through shoes." It's also a pretty easy way to get to her wallet, too.
· Macy's Goes Big With World's Largest Shoe Floor [WWD]
· Macy's Is Getting a $400M Upgrade, Adding an After-Hours Pub [Racked NY]