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H&M Wants to Treat You to an Ice Cream Cone Today

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Yesterday, H&M debuted the grand re-opening of its location at Lexington Avenue and 59th Street. After a seven-month-long facelift, the renovated store feels more open, with a less cluttered layout, new lighting, and a larger men's department. To celebrate the launch, the Swedish brand commandeered an ice cream truck, painted it with the H&M logo, and piloted it around the neighborhood handing out free cones and giveaways to anyone with an H&M receipt. The dessert-fest continues today today through 6pm.
· H&M [Official Site]