Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
H&M has locations all over the city, including a spot on 42nd and Fifth, but so far, it's left Times Square to cheap-chic rivals like Forever 21. According to the New York Post, though, that could soon change. The paper reports that H&M is in talks to take over the former home of ESPN Zone, which occupies a whopping 45,000 square feet of space at 4 Times Square.
Last fall, rumors circulated that Express would move into that spot, but the chain wound up signing a lease slightly farther north. From the perspective of unpaid fashion interns at Conde Nast, which shares the 4 Times Square address, H&M is probably a better option. It's still not a done deal, but just in case, now might be a good time to start practicing your cover story. Repeat after us: "I most certainly did not buy this cardigan for $15 on my lunch break! It's an inherited piece from Grandmama."
· H&M eyes ESPN Zone [New York Post]
· Times Square Express [Racked NY]
· Express Plans to Lure in Tourists with a Times Square Flagship [Racked NY]