Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
This week, Jon Caramanica reviews sneaker shop Kith, which has one location in Brooklyn near the Barclays Center and one in Noho. The founder, former David Z. employee Ronnie Fieg, has made a point of opening the world of sneaker fandom to a wider audience. "Kith's key innovation is the understanding that almost everyone wants to believe they have special sneakers (and shoes), even if they didn't pay a lot for them. Elitism and swagger are general interest now." [NYT]