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Be on the Lookout for Topshop's Bicycle-Riding Fash Mob

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In honor of the Olympics, Topshop is kicking off a series of summer events that celebrate cool Brit style. This weekend (and the weekend of August 3rd and 10th), the Topshop Fash Mob will be pedaling the streets of New York City in the above ribbon-covered bicycles and giving out Lucky gift cards to girls who can prove right there on the spot that they're a part of Topshop's social media community.

The mob will be stopping at four different locations each day this weekend, which will be announced via Twitter, Facebook, and Foursquare. If it gets a little too hot waiting outside for those bikes to pull up, there plenty of indoor events happening too, like in-store DJ sets, flash summer giveaways, and gifts with purchase.
· Topshop's Pool Party Pop-Up Is Coming to the Thompson LES [Racked NY]
· Topshop [Official Site]


478 Broadway, New York, NY 10013 Visit Website


478 Broadway New York, NY 10013