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Where Eleanor Ylvisaker Shops For Kids' Clothes in Soho

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.


Image via Kenset Corporation

Eleanor Ylvisaker is the co-founder of denim line Earnest Sewn. She's also spent time in-house at magazines like Harper's Bazaar and Lucky and now, along with her business partner, she's launched curated shopping site Feyt. Here, the in-the-know editor and businesswoman shares her favorite spot for kids' clothes—and the cute adult clothes that come wiht them.

I adore a store called Trico Field on Houston and Wooster Street. I discovered it while searching for children's clothing and fell in love with the cool Japanese brands it carries. The clothes are expensive, but of the highest quality and comfort. And furthermore, it has started carrying adult versions of the clothing, such as beautifully made peasant tops and dresses. I like that the clothes are unique and distinctive, and people always wonder where they came from, because they aren't obvious or recognizable. Trico Field is truly a gem.
· Trico Field [Official Site]
· Feyt [Official Site]
· All Shopping Confidential Posts [Racked NY]

Trico Field

65 West Houston Street New York NY 10012