A congratulations appears to be in order for men who frequent the Westside Market on Broadway and 110th Street. The supermarket believes that grocery shopping is really hard for guys, if not impossible, so they've created a brand new man aisle that's filled strictly with manly items like beer, steak sauce, chips, and condoms. Westside Market even went a little pun-happy while stocking the shelves when they deliberately chose to include Chock full o'Nuts coffee, because the word "nuts" is on the packaging.
CEO Ian Joskowitz explains to the Post just how necessary this was: "If you're going to have some guys over to watch a game, you can pretty much stand here—not move two feet—and get your beer, barbecue sauce, chips, whatever. It's all right here!" (But wait, what about the beer pong balls?) By doing this, Joskowitz now has another problem on his hands—what to do when women in the women's aisles can't find a man to reach something on the top shelf.
· Store launches 'man aisle' for shopping-challenged dudes [NYP]
· UWS Duane Reade Sells Its Beer Pong Balls Next to Its Condoms [Racked NY]