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Dr. Brendan Mac Repair Opens Next Door to Tekserve

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Up-and-coming Mac repair shop Dr. Brendan has three locations: one in Park Slope, one on St. Mark's Place in the East Village, and now, one next door to old-school Chelsea Apple mecca Tekserve. It's a bold move by the newer company, since Tekserve has been fixing the broken Macs of New Yorkers for over twenty years. (They were even featured in the Sex and the City episode "My Motherboard, Myself," in which Carrie wears mini-overalls and has a meltdown over a busted laptop.)

Maybe Dr. Brendan hopes to attract some spillover business by setting up next door to such a major, well-established rival. That's the theory put forth by the Racked tipster who emailed us the picture above, which he labeled "Free market capitalism explained in one photo." Our tipster describes the new store as "the world's smallest/most minimal Genius Bar," with one little white desk up front and a back room for repair work. "So I don't think they're out to set the world on fire," he writes. "BUT STILL. WHAT GIVES THEM THE RIGHT?"
· Dr. Brendan [Official Site]
· Tekserve [Official Site]

Dr. Brendan

115 W 23rd Street New York NY