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For a store that boasts a range of high-tech amenities, Nike's brand-new Flatiron District running store isn't as spare and modern as you might expect. The space is moody, with industrial lighting and wood floors. There's room for digital elements like the multi-screen "Innovation Wall" and columns showing off Nike's online programs NikeFuel and Nike+, but this is hardly the Apple Store.
One possible reason for the mood lighting: The store is all about using energy efficiently. Designers used reclaimed building materials, including a wooden bleacher from a local college, and the brand is expecting LEED Gold Certification from the U.S. Green Building Council.
Menswear is stocked on the ground floor, while the women's collection lives on the lower level. Nike made a point of hiring employees who are obsessed with running, so you can expect your salesperson to share your passion (and/or shame you with those leg muscles—hey, whatever gets you motivated.)
· Nike's Largest Store for Runners Will Open in Flatiron This Week [Racked NY]
· Nike Will Open a Store Solely Dedicated to Running in Flatiron [Racked NY]