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The new start-up Manicube has us both dorking out with excitement and kicking ourselves for not thinking of it first. Founders Liz Whitman and Katina Mountanos were working together at BeautyBar.com when they hatched an idea for a business: bring manicurists straight into the offices of busy working women in NYC.
Here's how it works: first, Manicube sets up a service time and day at a company. A manicurist then books appointments at the company, giving everyone a 20 minute slot either at her desk or in a space like a conference room. Coworkers then take turns getting their nails done without even having to leave the office. Manicube offers a variety of polishes from OPI, Essie, Deborah Lippmann, and (for a small extra fee) Chanel. So far, they've serviced brands like Gilt Groupe, OpenSky, and Kiehl's.
Popular color choices include Essie's nude Mademoiselle and Deborah Lippmann's sparkly Mermaid's Dream. They also honor requests for nail art like half-moons and glitter, provided they can still get the mani done in 20 minutes or less. Manicures: they're just like pizzas!
Considering how hot and gross this summer has been, Manicube could not have launched at a better time. Going outside the office for beauty treatments is soooo last year.
· Manicube [Official Site]