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Where This W Magazine Editor Shops For Kids' Clothes

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.

Image via Google Maps

Christina Caldwell is the editor of W Magazine's online entity as well as The Daily W iPad app. She recently spearheaded the launch of a street style photography network for the publication, and next month, she'll be responsible for adding e-commerce to the website, allowing users to buy pieces inspired by their favorite street style looks. When she wants to dress her own fashionable tot, eight-month-old James, she heads over to Estella in the West Village.

Estella is my neighborhood go-to spot for adorable but never fussy children's clothing. The store stocks hard-to-find European labels like Bobo Choses and Imps & Elfs but it's their own organic cotton collection of tiny tees and other baby basics that I find myself buying in bulk. Forgoing Peter Pan collars and 'I Love Mommy' embroidery, this little shop hits the mark with simple silhouettes sparingly decorated in bold silkscreen illustrations. Plus they make a solid black tee shirt and legging set for infants that in itself is worth a visit.
· Estella [Official Site]
· W Magazine [Official Site]
· All Shopping Confidential Posts [Racked NY]


493 Sixth Avenue New York NY 10011