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Saint Laurent Branding Momentarily Hit the YSL Store in Soho

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Image via The Fashion Law

The Yves Saint Laurent store in Soho still isn't open, so for now we're just going to have to settle for news concerning its facade. The Fashion Law noticed that the plywood was recently updated to reflect the new Hedi Slimane-implemented Saint Laurent Paris name. As you can see, not only has the "Yves" been dropped, but the font is much blockier.

By the time The Cut made it over, it had been covered up with a paper bill for the T-shirt company Rocksmith. The good news amidst all this name change flip-floppery and bill posting is at least something is happening down there.
· YSL Becomes SL in Soho [The Fashion Law]
· New YSL Logo Proves Elusive at the Soho Store [The Cut]
· Why Soho's YSL Store Won't Be Happening Anytime Soon [Racked NY]

Saint Laurent Soho

80 Greene Street , New York, NY 10012 (212) 431-3240 Visit Website


149 Greene Street New York NY