Image via Exploring Monkey
Daffy's has just announced that come this fall, it will shutter all 19 of its locations. Out of those, eight of them reside in Manhattan. The news isn't exactly a shock; back in June, reports came in that Daffy's couldn't pay its vendors, and that buyers were actually forced to take vacation while the chain regrouped. CEO Marcia Wilson was considering selling the company as a last ditch effort, but it appears that she's chosen to go the liquidation route instead.
WWD writes that store associates were given the news this past Thursday, and that a liquidator has already been hired. Since they don't seem to be wasting any time, the sales will start soon, and stores are expected to close as early as September.
Whether you're a Daffy's enthusiast or detest going anywhere near it, its zingy advertising will probably be engrained in your memory long after the stores shutter—that, and the Manhattan Mini Storage ads that also plague your morning commute. However, we're sure real estate execs won't drag out the mourning period too long; after all, this means that new retail spots in Times Square, Grand Central, Herald Square and more will soon be ripe for the picking.
· Daffy's Says Good-Bye [WWD]
· The Future of Daffy's Is Looking a Little Grim [Racked NY]
· All Daffy's Coverage [Racked NY]