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The Barneys shoe selection at the Madison Avenue flagship has always been tricky to navigate: Before today, women's designer shoes were located on the fourth floor, men's occupied the main floor and the third, and Co-op shoes had a home of their own on seven and eight. Naturally, that led to all sorts of problems—like having to hike up the escalator with your significant other, and also, not enough seats on the weekend.
To fix such issues, Mark Lee and team debuted the new men's and women's Perfect Pairs designer shoe salon today on the fifth floor. (The Co-op shoes, however, have stayed put.) Included in the revamp are marble walls, limestone floors, velvet chairs, and more shoes. Which of course, means more money. Daniella Vitale, chief merchant, executive vp, and shoe enthusiast, explains to WWD: "It's very generous in terms of someone sitting for hours to try on shoes. If the floor is tight and you can’t sit or can't see everything, you're going to walk out and only buy one pair."
As far as numbers go, WWD reports that there's a 58% square-footage increase for women's shoes and a 36% increase in men's. On top of that, there will be roughly "350 additional skus [added], most of which are represented by deeper buys into existing brands." They'll exclusively carry the Narciso Rodriguez's shoe collection this fall, and there are plenty of exclusive styles within brands like Balenciaga, Givenchy, Pierre Hardy, and more.
To celebrate and give back simultaneously, 10% of the department's sales this week will be donated to Human Rights Campaign and its Americans for Marriage Equality Program. If you happen to stop by, you might even catch a celebrity or two working the floor—like Debra Messing, who already has an appearance scheduled.
· Barneys' New Designer Shoe Floor: Bigger, Better [Racked NY]
· All Barneys Coverage [Racked NY]