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If you can believe it, Project Runway is turning ten this year, and what better way to celebrate than with a virtual runway on the High Line. The installation, pictured above, will incorporate real-time virtual emotions of Heidi Klum, Tim Gunn, Nina Garcia, and Michael Kors, which will be activated whenever someone walks by.
The runway will be set up at the Chelsea Market Passage on the High Line between West 15th and West 16th Streets. To prevent the virtual Heidi Klum from chirping throughout the night, the exhibit will be in full running order from 12pm to 10pm on the 16th; from 8am to 12pm on the 17th; and from 12pm to 10pm on the 18th and 19th.
For good measure, let's hear what Diane von Furstenebrg has to say about it all: "The High Line is, in essence, a runway—visitors from New York City and all over the world come and walk on an elevated platform in the heart of the Meatpacking District, the city's epicenter of fashion and design, so this is an incredible partnership where style, culture and community meet."
No word, however, on how she feels about the city's other big marketing stunt: the Total Recall pop-up shop in Midtown.
· Project Runway [Lifetime]
· Empty Midtown Storefront Turns into Total Recall Ad [Racked NY]