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Shoppers queued up down Broome Street this morning for the Mara Hoffman sample sale, which offers up to 85% off bold, colorful pieces—swimwear very much included. Erin Yogasundram of online accessories boutique Shop Jeen tweeted that Hoffman herself came out and thanked people for waiting, while another tipster tells us that staffers were handing out Vita Coco to everyone on line. We'll have a full report from inside the sale posted soon; let's hope the deals are as good as the service.
· Dealfeed: Mara Hoffman [Racked NY]
· @ERINJEEN [Twitter]