Mara Hoffman Thanked Fans for Waiting in Line at Her Sale

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Shoppers queued up down Broome Street this morning for the Mara Hoffman sample sale, which offers up to 85% off bold, colorful pieces—swimwear very much included. Erin Yogasundram of online accessories boutique Shop Jeen tweeted that Hoffman herself came out and thanked people for waiting, while another tipster tells us that staffers were handing out Vita Coco to everyone on line. We'll have a full report from inside the sale posted soon; let's hope the deals are as good as the service.
· Dealfeed: Mara Hoffman [Racked NY]
· @ERINJEEN [Twitter]