Last week, Superga opened its first US store in a small Crosby Street space tucked behind Steve Madden, which licenses the century-old Italian brand. Superga has been busy buttering up the fashion industry lately: Alexa Chung is now the label's face, and Mary-Kate and Ashley Olsen are its creative directors. (That's probably also why the shop opened on chic Crosby instead of louder Broadway.)
The 650-square-foot boutique is designed to feel like a library of sneakers, complete with bookish rolling ladders. Everything is very neat and spare, with shoes from The Row for Superga collection showcased like art in glass vitrines. The building has been around since 1867, and in a nod to old-school New York craftsmanship, Superga made a point to hire locals to design the fixtures.
· Steve Madden Is Going for a Double Face Lift in Soho [Racked NY]
· Superga [Official Site]