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Rei Kawakubo Wants a Surprising Location for Her Latest Store

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Inside London's Dover Street Market. Image via <a href="http://www.doverstreetmarket.com/about/">DSM</a>
Inside London's Dover Street Market. Image via DSM

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Sometime in the relatively near future, Rei Kawakubo of Comme des Garçons will open an outpost of her multi-brand Dover Street Market boutique in New York City—but where? Today's New York Times explores this question, which might be 2012's most tantalizing retail mystery.

Operated by CDG, Dover Street Market carries labels like Alaïa, Rick Owens, and Alexander McQueen. The original London location sits a block off Bond Street, which is known for its luxury stores, while a Tokyo boutique opened in conservative, expensive Ginza back in March. Both were relatively unusual choices for Comme des Garçons, and it sounds like the brand plans to go even further afield in New York.

Kawakubo's husband and business partner, Adrian Joffe, tells the Times, "The New York DSM will be in an area where there are no other fashion stores so that we can give a totally new identity and hence transform the area—like we did in Soho and Chelsea." That might point to the Financial District, since it's not known for its high-fashion shopping (despite boasting downtown versions of Hermès and Tiffany.)

But Kawakubo herself says she picks neighborhoods based on instinct, rather than data, and it's hard to tell whether anything in Manhattan would appeal to her famously off-kilter sensibilities. Brooklyn might be a safer bet. Comme des Garçons Fulton Street? Hey, stranger things have happened.
· Rei Kawakubo: A Sense of Place [NYT]
· Dover Street Market [Official Site]