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Start Ups, Start Your Engines for the Project PopUp Competition

A shot of Story's storefront from February via <a href="https://www.facebook.com/photo.php?fbid=259440880797206&amp;set=a.255095184565109.60543.245619708845990&amp;type=3&amp;theater">Facebook</a>
A shot of Story's storefront from February via Facebook

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Mayor Bloomberg and Rachel Shechtman, founder of the concept shop Story, have teamed up to host a pop-up shop competition for emerging local fashion retailers and tech companies. Business of Fashion writes that the competition is a part of Bloomberg's Fashion NYC 2020 initiative, and that the winners will get a temporary space inside Story, a "tool kit of business services valued at $25,000" and industry exposure.

Here's how the winner breakdown will look: Those allotted space inside Story will be composed of up to three fashion retailers and eight fashion tech companies. And of course, once they're there, 100% of the profits go directly to their pockets. Judges will include Norma Kamali, Brandon Holley of Lucky magazine, Bonobos' Andy Dunn, and more.
· NYC and Mayor Bloomberg Launch Project PopUp [BoF]
· FIT Is Launching Free "Mini-MBA" Programs for NYC Designers [Racked NY]
· Shop CHROMATICgallerie's Colorful Shoes at Story [Racked NY]


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