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If you work in midtown and have a few minutes to kill during your lunch break anytime from now through July 16th, you might want to try out Bloomingdale's new interactive display at the East 60th Street and Lexington Avenue entrance. Havaianas flip-flops have taken over two of the store windows. One showcases a factory-like scene, while a touch screen in the other allows you to designer your own flip-flops.
The interactive touch screen is simple to use and tells you step by step how to customize a pair of Havaianas to fit your personal style. Once you've customized them to your liking and have submitted the design, pick up your new kicks inside the Havaianas Bloomingdale's shop on the second floor.
This is the store's second interactive display this year, after the sunglasses windows from earlier this spring.It's a cool idea, but so far, it doesn't seem to be garnering much attention from passersby. Even the kind gentleman greeting customers at the Lexington entrance said no one had stopped to use the display since it was set up yesterday, except for a few occasional grandmothers. —Tanya Loss
· Try on Sunglasses from the Street in Bloomingdale's New Display [Racked NY]
· Bloomingdale's [Official Site]
· Havaianas [Official Site]