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E-commerce site Everlane is sticking to an online-only agenda for a reason: Mainly, because it's just all around cheaper for everybody involved. Everything on the site is under $100, and isn't marked up an ungodly amount. The collection is composed of basics, which include T-shirts that feel like they cost $50 but actually only cost $15. If that sounds a little too good to be true, then stop by their "Not a Shop" pop-up shop at 65 Prince Street to see for yourself.
The pop-up will run through July 1st, and it'll mark the first time the site's shoppers will be able to touch and feel the clothes in a free-standing store. Though you can't actually buy anything, you can schedule an appointment and try it all on until your hearts content.
Customers who stop by tonight will also catch the brand's much-anticipated backpack relaunch and get first dibs before they go on sale on the site in August. For a rundown on what all the fuss is about, and how the brand stacks up to other retailers like American Apparel, Uniqlo, and T by Alexander Wang, head to our National site for the full scoop.
· Here's How Everlane Does Cheap Chic So Well [Racked National]
· Everlane [Official Site]