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Since not having enough macarons is a problem that nobody should have to deal with, Maison Ladurée has announced that it'll be opening up a second Manhattan location. Our sister site Eater NY found out that a new shop will be hitting West Broadway in Soho this fall, and in addition to the retail portion, the new Ladurée will also include a full-service tearoom and restaurant—so you can really stuff your face.
Ladurée's president David Holder promises that the new shop will be "the most beautiful Ladurée in the world." Lucikly, the company avoided putting it amidst the throngs of Broadway, so hopefully, it won't be the most crowded Ladurée, too. There's Madison Avenue for that.
· Maison Ladurée to Open Soho Location This Fall [Eater NY]
· Maison Ladurée Opens to Macaron-Crazed Crowds Uptown [Racked NY]