Revolve Studio to Challenge SoulCycle's Union Square Reign

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SoulCycle already has the Union Square cycling demographic covered, but a new studio based out of Washington D.C. is planning to invade the neighborhood. Enter: Revolve, which Well + Good NYC says is scheduled to open its first Manhattan location on East 13th Street between Broadway and University Place this fall.

According to Revolve's president Sylvan Garfunkel, the difference between his studio and SoulCycle or FlyWheel Sports is the variety of classes offered. These include the Real Ride, for hardcore cyclers; the Complete Body Ride, which incorporates free weights; and the Barre Ride, which includes barre moves you do off your bike. The Barre Ride class won't be offered at the Union Square location, but there will be a "spin boot camp-style class" in its place.

If all goes well, Revolve plans to open four locations in New York. However, SoulCycle and FlyWheel might not have to worry too much—after all, New York women just love to double up on their workouts.
· Revolve enters the SoulCycle-Flywheel landscape [Well+Good NYC]
· New York Women Spending Big Bucks on Back-to-Back Workouts [Racked NY]
· Revolve [Official Site]