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Warby Parker's Readery Is Coming to the Standard East Village

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If you wore glasses as a kid, you'll remember a time when the only thing worse than a trip to the dentist was a trip to the eye doctor. Well, Warby Parker—the easy-to-use, online-only glasses boutique that makes specs cool enough for the popular kids—is coming to the rescue of geeks throughout the city. The company is opening a pop-up shop at The Standard East Village that will allow you to indulge your literary cravings while perusing the selection of well-priced eyeglasses and sunglasses.

The Warby Parker Readery will be open by Thursday in the lobby of the building, formerly known as the Cooper Square Hotel. The shop plays off the brand's 1960s namesake—two early Jack Kerouac characters—and, like their previous pop-ups, offers more than just frames.

Inspiration by old-time hotel lobby newsstands, the kiosk will offer vintage and special-edition Beat books, periodicals, and toiletry products, as well as a pair of period-inspired, limited-edition sunglasses. Be sure to stop by for a good read, and, if you're not blessed with 20/20 vision, a pair of cool-kid glasses as well.—Madeline Berg
· Ready at the Warby Readery []
· All Warby Parker Coverage [Racked NY]
· Warby Parker [Official Site]