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Carven Picks Soho as the Spot for Its First New York Store

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An image from Carven's spring 2012 campaign
An image from Carven's spring 2012 campaign

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Earlier this week, we learned that Carven is planning to open a store in New York, and today, the location has been revealed: Soho. On a scale of 1-10, how surprising is this? Maybe a 2, since Madison Avenue, Nolita, the West Village, and Meatpacking all seemed equally plausible. Fashionista reports that the shop is headed to Grand and Mercer streets, in "the former site of a grocery store."

They also heard that it'll be significantly bigger than the store on Rue St. Sulpice in Paris, and that somehow women at that location have upwards of four hours to spend in the dressing room. In New York time, that converts to exactly five-and-a-half minutes. There's been no mention of when it'll open, but we'd put money on the fact that it'll probably happen before YSL.
· Carven’s NYC Store Location Revealed [Fashionista]
· Carven Will Open a NYC Store Somewhere, Sometime Soon [Racked NY]
· Why Soho's YSL Store Won't Be Happening Anytime Soon [Racked NY]

Carven

Grand Street and Mercer Street New York NY