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Two years ago, Aritzia ventured below the Canadian border and set up a massive shop in Soho, on the high-traffic corner of Spring and Broadway. Today, WWD reports that another is on the way: This fall, the second Aritzia will open up at 600 Fifth Avenue in Rockefeller Center.
Even though the brand's roots are in the north, the Fifth Avenue store will be its largest in the world. It'll carry the same lines as the Soho location, like A Moveable Feast and Wilfred, and the interior will design concept will "revolve around a metaphysical theme inspired by natural phenomena." So, consider it the wild card amongst Zara, Joe Fresh, and H&M, which are all located within a few blocks.
· Canadian Retailer Aritzia Coming to New York [WWD]
· It's Here! Aritzia's Soho Doors Are Open for Business [Racked NY]