Barneys isn't the only Madison Avenue business that's about to grow. Oscar de la Renta president Alex Bolen lays out the company's expansion plans in a long article in Women's Wear Daily this morning. Relevant to New York shoppers: The company flagship at 68th and Madison is about to double in size. It will relaunch sometime this fall as a 4,000-square-foot space that includes what used to be the home of Paul & Shark next door. Expect some changes in merchandising, too. Instead of a boutique-wide mix of items, the store will be arranged by categories.
Retail is fairly new to Oscar, which just launched its first freestanding store in 2004. According to Bolen, the Madison Avenue makeover will represent a new, more precise vision for the brand. "This will be our first store where we really have the world of Oscar and all things presented exactly in the way we want them presented," he told WWD. From a money-making angle, the change makes a lot of sense. A study released last year found that Oscar de la Renta on Madison was the most expensive store in the country.
· Madison Avenue Is About to Get a Little More Barneys [Racked NY]
· Oscar De la Renta Turns Attention to Retail [WWD, subscription req'd]
· The Most Expensive US Clothing Store is Oscar de la Renta [Racked]