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This week's Critical Shopper reads like a compare-and-contrast double feature. To kick off the summer, Jon Caramanica headed to Saturdays Surf and the recently opened Pilgrim Surf + Supply in Brooklyn. His findings were that the serious surfers probably head to Pilgrim, whereas Saturdays attracts the "surferesque, less like surfers than like the models who are hired for GQ summer-issue shoots on the beach." [NYT]