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Acne Bucks Soho Trends with a Maze-Like New Flagship

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Last Thursday, Acne officially opened a flagship at 33 Greene Street in Soho. The new store is bigger than Acne's atelier at 10 Greene, which closed this month after a blow-out sale. But just because it occupies 4000 square feet of prime Soho real estate doesn't mean it's a typically airy, loft-like downtown space. The store is divided by partitions and mirrors, making it feel like some sort of high-fashion labyrinth.

As the Shophound puts it, the decor theme seems to be "disorientation." Acne designer Jonny Johansson, though, says he was inspired by classic Swedish design. There's even a green carpet meant to represent the island of Stockholm, with a blue mirrored wall standing in for the sea.
· The Acne Sale Doesn't Look Like It Will Make it Until Tuesday [Racked NY]
· South Soho's About to Get a Lot More Acne [Racked NY]
· Acne Studio Is SoHo's Oddest New Store [The Shophound]

Acne Studios

33 Greene Street, New York, NY 10013 (212) 334-8345 Visit Website