Look What Someone Graffitied on the Marc Jacobs Soho Store

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The Marc Jacobs store on Mercer Street in Soho just got itself a new addition: The word "art" painted in hot pink across the entire facade. A tipster wrote in to Jeremiah's Vanishing New York that "three Russian guys" were working on cleaning it up, and that one of them explained: "It's an art show. No, I'm kidding. Someone make a joke."

Some commenters, however, seem convinced that it all might just be a marketing ploy. One of them further backs up that argument by noting, "Just look at the size of the painting. [They] most likely needed a ladder to have splashed paint on that, and no passerby noticed it?" Putting that theory aside for a moment, does anyone known where graffiti artist Kidult was last night?

Update: It was Kidult.
· Marc Jacobs Attacked [Jeremiah's Vanishing New York]
· A Lot of Pink Graffiti Happened to the Céline Flagship in Paris [Racked]