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A few days ago, the Post reported that JCPenney had signed a lease for 200 Lafayette Street, but it was unclear what might be happening with the building's 11,500-square-foot retail space. Now, the Commercial Observer confirms that JCPenney did indeed lease the retail portion of the building (which is co-owned, it's worth noting, by Observer owner Jared Kushner.)
Whether or not JCPenney itself opens in Soho, though, is another matter. New CEO Ron Johnson has been working hard to rebrand the company, hiring Ellen Degeneres as spokesperson and bringing on Nickelson Wooster as creative director of menswear. The new Soho office is supposed to attract cool young workers (a source told the Post that they're even building a roof deck), so it might make sense for them to use the location to attract hip shoppers as well. Then again, as the Commercial Observer points out, the company might just install one of its brands in the spot.
· JCPenney Taking Office AND Retail Space at 200 Lafayette [CO]
· Penney shines image with Lafayette lease [NYP]
· JCPenney Taps Nickelson Wooster as Men's Creative Director [Racked NY]