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Where this Glamour Editor Finds YSL in the West Village

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.

Image via Paper&String/Flickr

Tracey Lomrantz ?writes for's "Slaves to Fashion" blog and pens a monthly style column inside the magazine. She's talked about style on The Today Show and Good Day New York and written for magazines like Nylon, Marie Claire, Elle, and Details, and she's a self-proclaimed vintage fanatic.

My favorite shop is a vintage store called Madame Matovu on W. 10th Street. I lived in that neighborhood for two years before I even discovered it as it's really nondescript from the outside, but the inside is like discovering the attic of some insanely chic great aunt we all wish we had. The owner travels all over the world on shopping trips and often buys "rescue" pieces—items that are in dire need of a little TLC. Somehow, she manages to hand stitch them back to their former glory.
She has an incredible eye and stocks the store with everything from $20 silk scarves to gajillion dollar couture dresses. I bought a purple YSL dress from the 1960s there that I may have to retire because I'm wearing it in practically every Facebook photo ever, a pair of cameo earrings that make me feel very Downton Abbey, and some black suede Pierre Cardin shoes that were in impeccable condition. The store is incredibly tiny which makes shopping there a Nirvana-ish experience for true vintage freaks—digging through piles and piles of stuff crammed into every corner is half the fun!
· Madame Matovu [Official Site]
· Glamour [Official Site]
· All Shopping Confidential Posts [Racked NY]

Madame Matovu

240 West 10th Street New York, NY 10014