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Today, Tumi will open up a store on Fifth Avenue in Flatiron, making this its ninth location in the city. WWD explains, however, that the new store is different from the rest: "Rather than grouping product together by collection, as the company has done with all its stores previously, the lines are organized by category." Hey, there are only so many ways to arrange luggage.
The shop carries the recently launched Dror for Tumi collection in a designated travel salon, and the line is also prominently displayed in the store windows. The new location is also the trailblazer of multimedia for the brand, since it's the first to welcome a video monitor in the window.
· Tumi Opens Flatiron District Store [WWD]
· UWS Art of Shaving, EMS, and Tumi Coming Along Nicely [Racked NY]