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When the Barclays Center opens this September, high-rolling fans will enter through the Calvin Klein VIP Entrance on Atlantic Avenue. Then they'll ride a Calvin Klein–branded elevator up to the Calvin Klein Courtside Club, where they'll sit in seats emblazoned with the Calvin Klein logo. Barclays officials refer to this degree of marketing as “street to seat” immersion, and nobody seems to know exactly how much it's costing Calvin, although Post sources say that the deal is worth over $4 million annually.
· Calvin Klein Inks Deal With Barclays Center in Brooklyn [WWD]
· Calvin Klein scores $4M arena deal [NYP]
· All Barclays Center coverage [Racked NY]