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Dutch fashion label youasme measyou is all about big concepts—like their unique crowd-sourced fundraising program, in which shoppers invest €500 in the label in exchange for previews and discounts. Their newest stunt: a Central Park "flagship" in the form of an app. The program lets you browse the sporty summer knitwear collection while you're looking up at the sky through your smartphone, and according to the brand, it only works in the park. See something you like? You can order it on the spot.
· youasme measyou Park Store Central Park NYC [Vimeo]
· youasme [Official Site]