At New MePa Shop Owen, Everyone Gets Treated Like Beyoncé

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Owen owner Phillip Salem might be only 25, but he already knows all the tricks to opening a new store in Manhattan. Step one: Pick a location that's synonymous with high-end fashion—say, Washington Street at Gansevoort in the Meatpacking District. Step two: Stock the shop with a mix of emerging designers and bigger names like Surface to Air, Suno, and Karen Walker, then toss in some Cheap Monday for all those tattooed kids walking the High Line.

Step three: Get Jeremy Barbour, who's designed stores like 3.1 Phillip Lim and Thomas Sires, to create some sort of high-concept display idea, like a ceiling made out of 25,000 paper bags. And step four: Come up with a catchy way to describe your approach to customer service. Salem says every customer will get treated like Beyoncé.
· Owen Boutique Debuts [DailyCandy]
· Owen NYC [Official Site]