Gap's Lafayette Street Billboard Has Actual T-Shirts on It

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

To celebrate its summer line of redesigned tees, Gap has placed a billboard on Lafayette Street in Soho that's pretty hard to miss, mainly because there are actual T-shirts hanging from it. When you think about it, that's a pretty genius way to prove whether or not the tees can handle a few cycles in the washer.

Not to be outdone by that, the Times Square billboard is inviting Gap fans to tweet photos of themselves with the hashtag #BeYourOwnT for the chance to have your pictured plastered on there. For a look at what's already been done, head to the Gap's Facebook page.
· Gap in Times Square [Facebook]