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To celebrate its summer line of redesigned tees, Gap has placed a billboard on Lafayette Street in Soho that's pretty hard to miss, mainly because there are actual T-shirts hanging from it. When you think about it, that's a pretty genius way to prove whether or not the tees can handle a few cycles in the washer.
Not to be outdone by that, the Times Square billboard is inviting Gap fans to tweet photos of themselves with the hashtag #BeYourOwnT for the chance to have your pictured plastered on there. For a look at what's already been done, head to the Gap's Facebook page.
· Gap in Times Square [Facebook]