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Not only will the location be H&M's first spot on the Upper West Side, but it'll also be the first in Manhattan to have a designated men's shop with its own special entrance. (You hear that, H&M guys? No more traipsing through racks of maxi dresses for you.) Of course, the store will also carry the women's collection, including lingerie and accessories, and kid's clothes for newborns through eight-year-olds.
Though this is big news for Upper West H&M shoppers, it does seem to go against the Shops at Columbus Circle's plan to make itself more luxurious. Related Urban CEO Kenneth Himmel clears that one up though, by explaining that the Shops will keep its fancy stores on the bottom, and put its not-so-fancy stores higher up. He tells WWD, "Going forward, the ground level will move in much more of a luxury direction. As you move up, you have J. Crew, H&M and Eileen Fisher. You're getting into very good bridge and popular retail."
He compares that, of course, to what's happening on Fifth Avenue, where "you can see the enormous mix of retailing. There's Louis Vuitton, Cartier, Fendi, Prada, Uniqlo, Abercrombie & Fitch and H&M. It's a very democratic process today. I look at zoning our project that way." So there you have it: Luxury and non-luxury will continue to coexist, hand-in-hand, on Columbus Circle, too.
· H&M to Join The Shops at Columbus Circle [WWD]
· The Odds of an H&M in the Time Warner Center: Pretty Good [Racked NY]