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Bergdorf Is Planning Big Things to Celebrate Its 111th Birthday

Image via <a href="http://www.christopherpeterson.com/2007/10/21/bergdorf-goodman-department-store-fifth-avenue-new-york/">Christopher Peterson</a>
Image via Christopher Peterson

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To celebrate its 111th birthday this fall, Bergdorf Goodman will debut an exclusive anniversary collection, a film, and a book. They're also aiming to complete a massive renovation of the contemporary designer floor in the men's store, so this isn't going to be just your typical ice cream cake celebration.

WWD reports that the special retail collection will debut on Fashion's Night Out, and will include custom merchandise from Alexander McQueen, Christian Louboutin, Oscar de la Renta, Giorgio Armani, and more. All of the merchandise is meant to answer the question, "What does Bergdorf mean to you?" For Michael Bastian, that meant a screen-printed image of the Sherman Monument from Grand Army Plaza onto a white oxford shirt.

The film, a documentary called "Scatter My Ashes at Bergdorf," will include cameos from Michael Kors, Karl Lagerfeld, Joan Rivers and others, all discussing their personal experiences at Bergdorf. The book will go by the same title, and that'll include Bergdorf thoughts from Manolo Blahnik, Alber Elbaz, Linda Fargo, Carol Burnett, and more. Plus, it will have a special section dedicated to original sketches from Balmain, Chanel, and Lanvin, as well as images of the store window displays throughout the years.

As for that giant renovation, Bergdorf is hoping to complete an array of changes to the third-floor of the men's store by Labor Day. Collections from McQueen, Rick Owens, and Givenchy will be getting their own areas, and Bottega Veneta, Dries van Noten, Gucci, Etro, YSL, and Thom Browne will receive their own shops. Lastly, a revamped sportswear area will include offerings from Billy Reid, Michael Bastian, Paul Smith, and Todd Snyder. The main floor will also be getting a "shoe library" that'll have "a touch of Sixties 'Mad Men.'"

WWD explains that this is the first birthday Bergdorf has celebrated since its 50th back in 1951. It's 100th birthday fell on September of 2001, so the store decided not to celebrate.
· Bergdorf Goodman's Big Year: Retailer Sets Events to Mark 111th [WWD]
· All Bergdorf Goodman Coverage [Racked NY]

Bergdorf Goodman

754 5th Avenue, Manhattan, NY 10019 (212) 753-7300 Visit Website

Christian Louboutin

965 Madison Avenue, New York, NY 10021 212-396-1884 Visit Website

Manolo Blahnik

31 West 54th Street, Manhattan, NY 10019 (212) 582-3007 Visit Website