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First graffiti artist Kidult sprayed the word "ART" on the facade of the Marc Jacobs store in Soho. Then, Marc Jacobs printed up a t-shirt commemorating the incident. And now, Tumblr Wilfry is selling a t-shirt printed with a photo of the MJ t-shirt. It gets better: Marc Jacobs is selling the Kidult tee for $689, a fact that Kidult himself seems to find offensive. But Wilfry is selling the meta tee for just $35.
Basically, we're witnessing a chain of subversion here. Kidult undermined Marc Jacobs by painting on his storefront. Marc undermined Kidult by turning his art into an expensive commodity. And now this third t-shirt is undermining the Marc Jacobs tee by letting people get in on the joke for nearly one-twentieth of the price. There's really only one place this can go: Somebody has to put the Wilfry shirt on a shirt and start giving those away for free.
· Of Course Marc Jacobs Made a T-Shirt From that Graffiti Incident [Racked NY]
· Marc Jacobs Appears to Be in a Fight With Graffiti Artist Kidult [The Cut]
· Can I Really Buy Your Marc Shirt? [Wilfry via VNY